BrightBake serves repeat customers while raising prices; the case evidence includes unit contribution of ?2,154, sales of 884 units, and a 31% change in costs or demand. Assess how the business should respond to Interpret market data, including market share and changes in costs and prices.

Use the command word first. Apply market share, prices, costs to BrightBake serves repeat customers while raising prices, then explain how the decision changes unit contribution, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for owners, uses figures such as ?5,554 or 31%, and reaches a supported judgement based on the business objective.

Structure the judgement carefully. This explanation is anchored to Interpretation requirements and Quantitative skills in business because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates break-even and profit, which helps the final judgement stay precise.