Privacy Policy

1. Introduction

Welcome to Exam Companion, a smart learning platform developed by Plyfold Ltd. Exam Companion transforms your study materials documents, audio, videos, and YouTube links into interactive revision tools including flashcards, quizzes, and AI-generated case studies.

This Privacy Policy explains how Plyfold Ltd ("Plyfold", "we", "our", or "us") collects, uses, stores, and shares your personal data when you use our website, mobile app, and any services related to Exam Companion (collectively, the "Services").

We are committed to protecting your data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

3. What Data We Collect

4. Our Legal Bases for Processing Data

Under UK GDPR, we rely on these legal grounds:

• Consent – for optional features like marketing emails
• Contractual necessity – to provide the core Services you sign up for
• Legitimate interests – to improve our platform, maintain security, and understand usage
• Legal obligation – where compliance with UK law is required

5. How We Use Your Information

We use your data to:

• Provide and personalise your Exam Companion experience
• Generate AI-based quizzes, flashcards, and feedback
• Enable progress tracking and tailored learning journeys
• Respond to customer support requests
• Monitor, analyse, and improve our product and performance
• Ensure account security and prevent abuse
• Communicate important updates and changes
• Send optional newsletters or updates (with your consent)

6. How We Share Your Information

We do not sell your personal data. We only share it under these conditions:

• With service providers (cloud hosting, analytics, customer support)
• With other users (only if you post in community forums or share content)
• With legal or regulatory authorities, if required by law
• With partners in a merger, acquisition, or business transfer
• With third-party tools, but only with your explicit permission

7. International Data Transfers

Some service providers are located outside the UK (e.g., in the US or EU). We ensure your data is protected by:

• UK adequacy regulations
• Standard Contractual Clauses (SCCs)
• Other legal safeguards as required

8. Data Retention

We retain your personal data only for as long as necessary to:

• Provide the Services
• Fulfil our legal and contractual obligations
• Improve and maintain our systems
• Resolve disputes and enforce rights

You can request deletion at any time (see Section 10).

9. Data Security

We use industry-standard measures to protect your data:

• Data encryption (in transit and at rest)
• Access controls and authentication
• Secure hosting environments
• Ongoing monitoring and vulnerability assessments

10. Your Privacy Rights (UK GDPR)

As a UK resident, you have the right to:

• Access your personal data
• Correct inaccuracies
• Request deletion ("right to be forgotten")
• Restrict or object to processing
• Withdraw consent at any time
• Port your data to another service
• File a complaint with the Information Commissioner's Office (ICO)

To exercise these rights, contact us at support@examcompanion.com. We may need to verify your identity before fulfilling your request.

11. Children's Privacy

Exam Companion is not designed for users under 13 years old. If you are under 13, or under the age of digital consent in your jurisdiction, you must obtain parental/guardian permission before using the Services.

We do not knowingly collect data from minors without verifiable consent. If we learn we have done so, we will delete the data promptly.

12. Third-Party Links & Integrations

Exam Companion may contain links or integrations with third-party services (e.g., file storage, analytics, payment gateways). These services have their own privacy policies. We encourage you to review them before interacting.

We are not responsible for the content, security, or data practices of these external services.

13. Changes to This Privacy Policy

We may occasionally update this Privacy Policy. If we make significant changes, we'll notify you via email or app notifications and update the effective date above.

We encourage you to review this policy regularly.

14. Contact Us

For privacy-related questions, concerns, or requests:

You can also contact the Information Commissioner's Office (ICO):

Website: www.ico.org.uk