MetroMove serves small retailers while taking a loan; the case evidence includes capacity utilisation of ?9,594, sales of 274 units, and a 21% change in costs or demand. Assess how the business should respond to Interpret marketing data, including market research data.

Use the command word first. Apply marketing data to MetroMove serves small retailers while taking a loan, then explain how the decision changes unit contribution, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for owners, uses figures such as ?12,994 or 21%, and reaches a supported judgement based on the business objective.

Structure the judgement carefully. This explanation is anchored to Interpretation requirements and Quantitative skills in business because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates stakeholders and shareholders, which helps the final judgement stay precise.