RiverRun Catering serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?7,464, sales of 189 units, and a 29% change in costs or demand. Assess how the business should respond to Explain organic growth through franchising, opening new stores and e-commerce expansion.

Use the command word first. Apply organic growth, franchising, e-commerce to RiverRun Catering serves price-sensitive customers while using retained profit, then explain how the decision changes unit contribution, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for managers, uses figures such as ?10,864 or 29%, and reaches a supported judgement based on the business objective.

Structure the judgement carefully. This explanation is anchored to Methods of expansion and Expanding a business because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates break-even and profit, which helps the final judgement stay precise.