Explain how exchange rates can affect profits and sales for businesses that import.

For a case-study question, Explain how exchange rates can affect profits and sales for businesses that import sits within Exchange rates and Globalisation for AQA GCSE Business 8132. Use a business such as SwiftServe serves small retailers while taking a loan; the case evidence includes capacity utilisation of ?2,468, sales of 518 units, and a 23% change in costs or demand to keep the explanation applied. The important reasoning is to connect exchange rates, profit, sales with the business objective, the financial implication, and the effect on owners. Avoid treating revenue and profit as the same thing. A high-quality answer should explain the commercial trade-off, use precise evidence, and finish with a judgement that depends on the context rather than a generic definition.