MetroMove serves repeat customers while raising prices; the case evidence includes unit contribution of ?2,547, sales of 722 units, and a 22% change in costs or demand. Justify how the business should respond to Analyse benefits and drawbacks of globalisation for UK businesses.

Anchor the response in evidence. Apply globalisation to MetroMove serves repeat customers while raising prices, then explain how the decision changes customer retention, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for employees, uses figures such as ?5,947 or 22%, and reaches a supported judgement based on the business objective.

Separate the trade-offs before concluding. This explanation is anchored to International competition and globalisation and Globalisation because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates fixed and variable costs, which helps the final judgement stay precise.