GreenGlow serves online shoppers while training staff; the case evidence includes customer retention of ?10,113, sales of 123 units, and a 18% change in costs or demand. Explain how the business should respond to Explain how exchange rates can affect profits and sales for businesses that export.

Separate the trade-offs before concluding. Apply sales, profit, exchange rates to GreenGlow serves online shoppers while training staff, then explain how the decision changes cash inflow, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for local community, uses figures such as ?13,513 or 18%, and reaches a supported judgement based on the business objective.

Build the answer from the scenario. This explanation is anchored to Exchange rates and Globalisation because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates cash flow and profit, which helps the final judgement stay precise.