Learning objective

Businesses can pursue various objectives, and their significance may vary over time. Key points include the necessity of business objectives, their importance, examples of different objectives such as survival, growth, profit, and market share, as well as the goals of social enterprises.

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Exam focus

Read the explanation.
Check key terms.
Practise with linked questions.

Cambridge IGCSE Business StudiesUnderstanding business activity

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Quick explanation

Businesses can pursue various objectives, and their significance may vary over time. Key points include the necessity of business objectives, their importance, examples of different objectives such as survival, growth, profit, and market share, as well as the goals of social enterprises

This point belongs to Business objectives and stakeholder objectives, especially Business objectives and stakeholder objectives outcomes.
You need to be able to businesses can pursue various objectives, and their significance may vary over time. Key points include the necessity of business objectives, their importance, examples of different objectives such as survival, growth, profit, and market share, as well as the goals of social enterprises.
The key ideas to know are Identify, Explain, and Outline.
Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.

Key concepts

IdentifyExplainOutline

Why it matters

This objective helps connect Business objectives and stakeholder objectives outcomes to exam-style questions, flashcards, and revision notes for Business objectives and stakeholder objectives.

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