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Marketing practice questions

Practise mixed syllabus-aligned questions for Marketing. Aligned to OCR Gcse Business.

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Question 61 of 114

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a. Explain Explain two ways a business might use demographic segmentation to target its customers more effectively. (4 marks) [4 marks] b. Evaluate A small independent coffee shop is considering using psychographic segmentation to attract new customers. Evaluate the potential benefits and challenges of this approach for the coffee shop. (6 marks) [6 marks]

Marketing questions | OCR GCSE Business | ExamCompanion