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Assessment objectives

AO1 to AO4 frame knowledge, application, analysis and evaluation of business issues.

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Objectives

10

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10

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90 min

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Business knowledge and understanding1 objectives
  • AO1 Demonstrate knowledge of terms, concepts, theories, methods and models to show understanding of how individuals and organisations are affected by and respond to business issues.
Application to business contexts1 objectives
  • AO2 Apply knowledge and understanding to business contexts to show how individuals and organisations are affected by and respond to issues.
Analysis of business issues1 objectives
  • AO3 Analyse issues within business, showing understanding of the impact on individuals and organisations of external and internal influences.
Evaluation and judgement1 objectives
  • AO4 Evaluate quantitative and qualitative information to make informed judgements and propose evidence-based solutions to business issues.

Key terms

Business knowledge and understandingknowledgeconceptsApplication to business contextsAO2organisationAnalysis of business issuesAO3internal influencesEvaluation and judgementAO4judgement

Exam tips

  • Business knowledge and understanding Psychology exam tip 1: Separate AO1 description from AO3 evaluation before writing the answer. Apply this to aO1 Demonstrate knowledge of terms, concepts, theories, methods and models to show understanding of how individuals and organisations are affected by and respond to business issues..
  • Business knowledge and understanding Psychology exam tip 2: Link each evaluation point to a study limitation, evidence strength, validity issue or reliability issue. Apply this to aO1 Demonstrate knowledge of terms, concepts, theories, methods and models to show understanding of how individuals and organisations are affected by and respond to business issues..

Common mistakes

  • Business knowledge and understanding Psychology mistake 1: Add AO3 by explaining why evidence, validity, reliability, bias or methodology strengthens or limits the claim, because evaluation must show the effect on the conclusion. Apply this directly to Business knowledge and understanding.
  • Business knowledge and understanding Psychology mistake 2: Use the study detail to support or challenge the psychological explanation, then state the implication so the evidence is not just name-dropped. Apply this directly to Business knowledge and understanding.

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