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Assessing a change in scale

Students assess growth methods and the effects of changing scale.

0

Objectives

10

Flashcards

10

Questions

90 min

Study time

AqaA LevelBusinessStrategic methods: how to pursue strategies

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Syllabus checklist

What you need to know

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Growth and retrenchment2 objectives
  • Explain reasons why businesses grow or retrench and distinguish organic from external growth.
  • Analyse economies of scale, economies of scope, diseconomies of scale, synergy and overtrading.
Growth methods and types2 objectives
  • Assess mergers, takeovers, ventures and franchising as methods of growth.
  • Compare vertical, horizontal and conglomerate integration as types of external growth.

Key terms

change in scaleGrowth and retrenchmentgrowtheconomies of scaleGrowth methods and typesmergerintegration

Exam tips

  • Growth and retrenchment exam tip 1: Write the method before the answer so the examiner can follow each step. Apply this to explain reasons why businesses grow or retrench and distinguish organic from external growth..
  • Growth and retrenchment exam tip 2: State the exact concept or formula you are using before substituting values. Apply this to explain reasons why businesses grow or retrench and distinguish organic from external growth..

Common mistakes

  • Growth and retrenchment common mistake 1: Show the method first, then give the final answer in the required form. Apply this directly to Growth and retrenchment.
  • Growth and retrenchment common mistake 2: Name the relevant value or feature from the question and explain how it is used. Apply this directly to Growth and retrenchment.

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