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Assessing a change in scale
Students assess growth methods and the effects of changing scale.
4
Objectives
10
Flashcards
10
Questions
90 min
Study time
AqaA LevelBusinessStrategic methods: how to pursue strategies
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Syllabus checklist
What you need to know
4 objective pages available
Growth and retrenchment2 objectives
- Explain reasons why businesses grow or retrench and distinguish organic from external growth.
- Analyse economies of scale, economies of scope, diseconomies of scale, synergy and overtrading.
Growth methods and types2 objectives
- Assess mergers, takeovers, ventures and franchising as methods of growth.
- Compare vertical, horizontal and conglomerate integration as types of external growth.
Key terms
change in scaleGrowth and retrenchmentgrowtheconomies of scaleGrowth methods and typesmergerintegration
Exam tips
- Growth and retrenchment exam tip 1: Write the method before the answer so the examiner can follow each step. Apply this to explain reasons why businesses grow or retrench and distinguish organic from external growth..
- Growth and retrenchment exam tip 2: State the exact concept or formula you are using before substituting values. Apply this to explain reasons why businesses grow or retrench and distinguish organic from external growth..
Common mistakes
- Growth and retrenchment common mistake 1: Show the method first, then give the final answer in the required form. Apply this directly to Growth and retrenchment.
- Growth and retrenchment common mistake 2: Name the relevant value or feature from the question and explain how it is used. Apply this directly to Growth and retrenchment.
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