Learning objective
Evaluate export, licensing, alliances and direct investment as methods of entering international markets.
Read the explanation, check the common trap, then practise with flashcards and questions.
At a glance
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Flashcards
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Questions
Topic
Globalisation and internationalisation
Subtopic
International market choices
Study support
Understand this objective
Quick explanation
Evaluate export, licensing, alliances and direct investment as methods of entering international markets
- This point belongs to Globalisation and internationalisation, especially International market choices.
- You need to be able to evaluate export, licensing, alliances and direct investment as methods of entering international markets.
- The key ideas to know are licensing, direct investment, and export.
- Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.
Key concepts
Why it matters
This objective helps connect International market choices to exam-style questions, flashcards, and revision notes for Globalisation and internationalisation.
Quick student answer
How do you evaluate export, licensing, alliances and direct investment as methods of entering international markets in business?
Direct answer
For Business, this page helps you revise export, licensing, alliances and direct investment as methods of entering international markets in Globalisation and internationalisation. Focus on the key terms, the exam command, and a clear answer that matches the question. Key terms to check are International market choices and export.
Key terms
- International market choices: International market choices is a Business concept used to analyse Evaluate export, licensing, alliances and direct investment as methods of entering international markets.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.
- export: export should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.
- licensing: licensing affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.
Common trap
International market choices common mistake 1: Show the method first, then give the final answer in the required form. Apply this directly to International market choices.
Related questions
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Question 1 of 4
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Flashcard prompts
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Flashcard 1 of 4
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Revision tools
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Revision notestopic notes
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Open revision notesRelated learning objectives
- Explain reasons for greater globalisation and the importance of emerging economies for business.
International market choices
- Analyse influences on buying, selling, producing and sourcing abroad, including off-shoring and re-shoring.
Managing international business
- Evaluate pressures for local responsiveness and cost reduction when managing international business.
Managing international business