Exam-style question
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Explain how you would evaluate export, licensing, alliances and direct investment as methods of entering international markets. in the context of Globalisation and internationalisation.
Model answer
What a good answer should say
- A strong answer should clearly evaluate export, licensing, alliances and direct investment as methods of entering international markets.
- using accurate business vocabulary and direct links to International market choices.
Explanation
Why this works
This exam-style question is aligned to the approved learning objective for International market choices and expects a structured business explanation rather than a single fact.
Common mistake
No common mistake is linked to this question yet.