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Enterprise and marketing in the development of products
Official AQA section 3.1.13.
9
Objectives
10
Flashcards
10
Questions
90 min
Study time
AqaA LevelDesign And Technology Fashion And TextilesTechnical principles
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9 objective pages available
Enterprise and marketing in the development of products9 objectives
- Enterprise and marketing The importance of marketing and brand identity, including: • customer identification • labelling • packaging • corporate identification • concept of global marketing: the promotion and advertisement of products including.
- the use of new technologies, eg social media, viral marketing • product costing and profit • awareness of the role of entrepreneurs.
- The collaborative working of designers in the development of new and innovative fashion, clothing and textile products.
- Factors affecting product price, including: • costs • profit margin • target market • budget.
- Interpretation of market research data, calculating costs and profit.
- Visit aqa.org.uk/7562 for the most up-to-date specification, resources, support and administration 31 Fashion cycles The sales and marketing cycles for specific product groups, including: • fad • classic • standard.
- The impact of fashion on trend and the development of design products, including: • retro • vintage • industrial • traditional.
- Industry development cycles, including: • colour trends • fibre trends • predictions • the importance and purpose of trade fairs.
- The influence of trend and changes in lifestyle on fashion, clothing and textile products.
Key terms
Brand IdentityCorporate IdentificationEntrepreneurViral MarketingUser-Centred DesignCollaborative WorkingCost-based pricingMarket segmentationBreak-even PointTarget MarketFashion CycleMarket Research
Exam tips
- Use real-world examples: In your answers, reference actual brands and their marketing strategies to illustrate your points.
- Use real-world examples: When answering questions about marketing strategies, incorporate real-world examples of fashion brands to illustrate your points.
Common mistakes
- Ignoring customer demographics: Conduct thorough market research to understand customer demographics and tailor marketing strategies accordingly.
- Misunderstanding product costing: Product costing is about calculating the total costs involved in making a product, while pricing strategy involves setting a price based on those costs and market conditions.
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