Topic study hub
Enterprise and marketing in the development of products
Official AQA section 3.1.13.
3
Objectives
9
Flashcards
9
Questions
72 min
Study time
AqaA LevelDesign And Technology Product DesignTechnical principles
Choose a revision tool
Start revising Enterprise and marketing in the development of products
Syllabus checklist
What you need to know
3 objective pages available
Enterprise and marketing in the development of products3 objectives
- Students should be aware of, and able to explain, the importance of marketing and brand identity, including: • customer identification • labelling • packaging • corporate identification • concept of global marketing: • the promotion and advertisement of products including.
- the use of new technologies, eg social media, viral marketing • product costing and profit • awareness of the role of entrepreneurs.
- Students should be aware of, and able to explain, the collaborative working of designers in the development of new and innovative products, including virtual and face-to-face collaborative working systems. Interpretation of market research data, calculating costs and profit.
Key terms
Brand IdentityGlobal MarketingSocial Media MarketingEntrepreneurshipCollaborative WorkingMarket Research
Exam tips
- Use Real-World Examples: In your answers, reference real-world brands and their marketing strategies to illustrate your points.
- Understand key concepts: Make sure to grasp the differences between various marketing strategies and their impacts on product development.
Common mistakes
- Neglecting Cultural Differences: Conduct thorough market research to understand cultural nuances and tailor marketing messages accordingly.
- Confusing marketing strategies: Clarify that viral marketing relies on organic sharing and engagement, while traditional advertising typically involves paid promotions.
Practice preview
Continue by objective
Objectives are grouped by subtopic so students can jump straight to the exact skill they want to revise.
Related topics