Question detail
Harbour Hire serves repeat customers while raising prices; the case evidence includes unit contribution of ?9,383, sales of 543 units, and a 10% change in costs or demand. Which option best applies Apply business concepts to marketing and finance case-study contexts?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Assessment structure and business contexts
Question
- A. Use marketing, finance to judge cash inflow, shareholders impact, and the business objective in Paper 2 assessment context.
- B. Give only a definition of Assessment structure and business contexts without using the case evidence.
- C. Treat fixed and variable costs as identical and ignore the effect on shareholders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing, finance to judge cash inflow, shareholders impact, and the business objective in Paper 2 assessment context.
Explanation
This is the best-supported choice because Use marketing, finance to judge cash inflow, shareholders impact, and the business objective in Paper 2 assessment context. The case evidence gives ?10,883, 543 units, and 10%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse fixed and variable costs, miss the shareholders, or ignore the business objective.
Common mistake
Paper 2 assessment context common mistake 1
Giving a vague answer instead of directly addressing: Apply business concepts to marketing and finance case-study contexts..
Answer by clearly explaining how to apply business concepts to marketing and finance case-study contexts..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.