Assessment structure and business contexts revision notes

The specific business situation or scenario provided in Paper 1 that students must analyse.

The first written assessment paper covering multiple‑choice, short‑answer and case‑study/data‑response questions.

The part of a business that transforms inputs (raw materials, labour, capital) into outputs (products or services) for customers.

The proportion of total sales in a market that a company achieves, expressed as a percentage of the market’s total sales.

Paper 2 is the assessment paper that tests a range of business knowledge and skills through multiple-choice and short-answer questions, and includes case-study or data-response stimuli.

Dividing a market into distinct groups of consumers with similar needs or characteristics.