Northline Gym serves premium buyers while launching a product; the case evidence includes labour productivity of ?10,980, sales of 770 units, and a 7% change in costs or demand. Which option best applies Explain why objectives differ between businesses, including business size, competition and not-for-profit status?

The correct option is: Use competition to judge capacity utilisation, customers impact, and the business objective in Changing objectives and success measures.

The option is correct because Use competition to judge capacity utilisation, customers impact, and the business objective in Changing objectives and success measures. The case evidence gives ?12,480, 770 units, and 7%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the customers, or ignore the business objective.