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Setting business aims and objectives key terms
Study Setting business aims and objectives with curriculum-aligned Key Terms resources, practice links, and exam-focused support.
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key terms
Resource type
Topic
Setting business aims and objectives
Key terms
Market share
The percentage of total sales in a market that a particular company achieves.
Objective
A specific, measurable, time‑bound target that supports a broader aim.
Competition
The rivalry between businesses that offer similar products or services to the same market, influencing pricing, quality, and marketing strategies.
objective
A clear, measurable target that a business sets to achieve within a specific period.
Return on Investment (ROI)
A ratio that compares the gain or loss from an investment relative to its cost, expressed as a percentage.
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