Question detail
GreenGlow serves online shoppers while training staff; the case evidence includes customer retention of ?6,665, sales of 345 units, and a 38% change in costs or demand. Which option best applies Explain why objectives may change as businesses evolve from start-up to larger established businesses?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Setting business aims and objectives
Question
- A. Use established business, start-up to judge gross profit margin, local community impact, and the business objective in Changing objectives and success measures.
- B. Give only a definition of Setting business aims and objectives without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use established business, start-up to judge gross profit margin, local community impact, and the business objective in Changing objectives and success measures.
Explanation
The answer is commercially strongest because Use established business, start-up to judge gross profit margin, local community impact, and the business objective in Changing objectives and success measures. The case evidence gives ?8,165, 345 units, and 38%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the local community, or ignore the business objective.
Common mistake
Changing objectives and success measures common mistake 1
Giving a vague answer instead of directly addressing: Explain why objectives may change as businesses evolve from start-up to larger established businesses..
Answer by clearly explaining how to explain why objectives may change as businesses evolve from start-up to larger established businesses..
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