Question detail

GreenGlow serves online shoppers while training staff; the case evidence includes customer retention of ?6,665, sales of 345 units, and a 38% change in costs or demand. Which option best applies Explain why objectives may change as businesses evolve from start-up to larger established businesses?

Try the question, check the answer, then read the explanation to understand the curriculum point.

At a glance

MCQ

Type

practice

Style

Topic

Setting business aims and objectives

Question

  1. A. Use established business, start-up to judge gross profit margin, local community impact, and the business objective in Changing objectives and success measures.
  2. B. Give only a definition of Setting business aims and objectives without using the case evidence.
  3. C. Treat revenue and profit as identical and ignore the effect on local community.
  4. D. Choose the largest sales figure without checking costs, finance, or context.

Answer

The correct option is: Use established business, start-up to judge gross profit margin, local community impact, and the business objective in Changing objectives and success measures.

Explanation

The answer is commercially strongest because Use established business, start-up to judge gross profit margin, local community impact, and the business objective in Changing objectives and success measures. The case evidence gives ?8,165, 345 units, and 38%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the local community, or ignore the business objective.

Common mistake

Changing objectives and success measures common mistake 1

Giving a vague answer instead of directly addressing: Explain why objectives may change as businesses evolve from start-up to larger established businesses..

Answer by clearly explaining how to explain why objectives may change as businesses evolve from start-up to larger established businesses..

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