Question detail
Harbour Hire serves repeat customers while raising prices; the case evidence includes unit contribution of ?7,824, sales of 289 units, and a 7% change in costs or demand. Which option best applies Interpret profitability ratios to support judgements about business performance?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Analysing the financial performance of a business
Question
- A. Use profitability ratios to judge unit contribution, managers impact, and the business objective in Profitability ratios.
- B. Give only a definition of Analysing the financial performance of a business without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use profitability ratios to judge unit contribution, managers impact, and the business objective in Profitability ratios.
Explanation
The option is correct because Use profitability ratios to judge unit contribution, managers impact, and the business objective in Profitability ratios. The case evidence gives ?9,324, 289 units, and 7%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the managers, or ignore the business objective.
Common mistake
Profitability ratios common mistake 1
Giving a vague answer instead of directly addressing: Interpret profitability ratios to support judgements about business performance..
Answer by clearly explaining how to interpret profitability ratios to support judgements about business performance..
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