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Technology
Study how digital technology changes markets, communication and stakeholder relationships.
3
Objectives
6
Flashcards
6
Questions
54 min
Study time
AqaGcseBusinessInfluences on business
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Syllabus checklist
What you need to know
3 objective pages available
E-commerce and digital communication3 objectives
- Explain how changing ICT use influences business activity.
- Explain how e-commerce can help businesses access wider markets.
- Explain how digital communication changes communication with stakeholders using relevant examples.
Key terms
E-commercemarket reachStakeholder
Exam tips
- Planning your answer structure: Use the PEE (Point, Evidence, Explanation) format to organise each paragraph.
- Answering e-commerce questions: Begin with a clear definition of e-commerce, then describe how it removes geographic barriers, give a concrete example, and conclude with the impact on market reach.
Common mistakes
- Confusing ICT with IT: ICT includes hardware, software, networks, and digital communication services that together enable information processing and sharing.
- Misconception about e-commerce benefits: E-commerce expands market reach by enabling access to new customers in different regions, not just boosting sales to current ones.
Practice preview
- Which of the following best describes the impact of adopting an online ordering system on a small manufacturer that previously sold through local distributors?
- Analyse how the adoption of cloud computing can change the operational efficiency of an online service business.
- Which of the following best describes a key benefit of e-commerce for a small business looking to expand its customer base?
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