Question detail
SwiftServe serves commuters while opening a second outlet; the case evidence includes net profit margin of ?2,254, sales of 709 units, and a 19% change in costs or demand. Which option best applies Analyse the appropriateness of distribution methods for a given scenario?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use distribution to judge unit contribution, lenders impact, and the business objective in Place and digital channels.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat cash flow and profit as identical and ignore the effect on lenders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use distribution to judge unit contribution, lenders impact, and the business objective in Place and digital channels.
Explanation
Choose this response because Use distribution to judge unit contribution, lenders impact, and the business objective in Place and digital channels. The case evidence gives ?3,754, 709 units, and 19%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse cash flow and profit, miss the lenders, or ignore the business objective.
Common mistake
Place and digital channels common mistake 1
Giving a vague answer instead of directly addressing: Analyse the appropriateness of distribution methods for a given scenario..
Answer by clearly explaining how to analyse the appropriateness of distribution methods for a given scenario..
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