Unit study hub
Marketing
Frozen cached curriculum unit.
At a glance
4
Topics
0
Objectives
8132
Spec
Business
Subject
AqaGcseBusiness8132
Topics
Choose a topic to revise
Identifying and understanding customers
AQA specified content on identifying and satisfying customer needs.
Open topic hubSegmentation
AQA specified content on segmentation methods and targeting customers.
Open topic hubThe purpose and methods of market research
AQA specified content on market research purpose, methods, data types and use in decision making.
Open topic hubThe elements of the marketing mix: price, product, promotion and place
AQA specified content on the 4Ps and how the marketing mix informs business decisions.
Open topic hubSample objectives