Question detail
RiverRun Catering serves online shoppers while training staff; the case evidence includes customer retention of ?9,832, sales of 967 units, and a 35% change in costs or demand. Which option best applies Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use m-commerce, e-commerce to judge supplier lead time, managers impact, and the business objective in Place and digital channels.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use m-commerce, e-commerce to judge supplier lead time, managers impact, and the business objective in Place and digital channels.
Explanation
Choose this response because Use m-commerce, e-commerce to judge supplier lead time, managers impact, and the business objective in Place and digital channels. The case evidence gives ?11,332, 967 units, and 35%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the managers, or ignore the business objective.
Common mistake
Place and digital channels common mistake 1
Giving a vague answer instead of directly addressing: Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..
Answer by clearly explaining how to analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..
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