Question detail
CloudCart serves online shoppers while training staff; the case evidence includes customer retention of ?9,142, sales of 242 units, and a 29% change in costs or demand. Which option best applies Evaluate extension strategies and when they are suitable?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use strategies, they, evaluate, when to judge supplier lead time, lenders impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat margin and markup as identical and ignore the effect on lenders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use strategies, they, evaluate, when to judge supplier lead time, lenders impact, and the business objective in Product.
Explanation
The option is correct because Use strategies, they, evaluate, when to judge supplier lead time, lenders impact, and the business objective in Product. The case evidence gives ?10,642, 242 units, and 29%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the lenders, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Evaluate extension strategies and when they are suitable..
Answer by clearly explaining how to evaluate extension strategies and when they are suitable..
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