Question detail
CloudCart serves tourists while improving quality control; the case evidence includes average order value of ?8,267, sales of 162 units, and a 38% change in costs or demand. Which option best applies Evaluate factors and assess suitable pricing methods for a given business?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use factors, assess, evaluate, suitable to judge customer retention, employees impact, and the business objective in Price.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat cash flow and profit as identical and ignore the effect on employees.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use factors, assess, evaluate, suitable to judge customer retention, employees impact, and the business objective in Price.
Explanation
This answer fits the scenario because Use factors, assess, evaluate, suitable to judge customer retention, employees impact, and the business objective in Price. The case evidence gives ?9,767, 162 units, and 38%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse cash flow and profit, miss the employees, or ignore the business objective.
Common mistake
Price common mistake 1
Giving a vague answer instead of directly addressing: Evaluate factors and assess suitable pricing methods for a given business..
Answer by clearly explaining how to evaluate factors and assess suitable pricing methods for a given business..
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