GreenGlow serves local families while changing supplier; the case evidence includes gross profit margin of ?2,140, sales of 280 units, and a 17% change in costs or demand. Recommend how the business should respond to Explain benefits and drawbacks of promotional methods.

Structure the judgement carefully. Apply PR, promotion to GreenGlow serves local families while changing supplier, then explain how the decision changes capacity utilisation, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for customers, uses figures such as ?5,540 or 17%, and reaches a supported judgement based on the business objective.

Start with the business context. This explanation is anchored to Promotion and The elements of the marketing mix: price, product, promotion and place because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates margin and markup, which helps the final judgement stay precise.