FreshFork serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?10,653, sales of 698 units, and a 18% change in costs or demand. Evaluate how the business should respond to Explain benefits and drawbacks of promotional methods.

Build the answer from the scenario. Apply PR, promotion to FreshFork serves price-sensitive customers while using retained profit, then explain how the decision changes cash inflow, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for suppliers, uses figures such as ?14,053 or 18%, and reaches a supported judgement based on the business objective.

Anchor the response in evidence. This explanation is anchored to Promotion and The elements of the marketing mix: price, product, promotion and place because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates internal and external finance, which helps the final judgement stay precise.