Question detail
SolarSprout serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?10,281, sales of 691 units, and a 8% change in costs or demand. Which option best applies Explain benefits and drawbacks of promotional methods?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use PR, promotion to judge average order value, local community impact, and the business objective in Promotion.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat margin and markup as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use PR, promotion to judge average order value, local community impact, and the business objective in Promotion.
Explanation
The answer is commercially strongest because Use PR, promotion to judge average order value, local community impact, and the business objective in Promotion. The case evidence gives ?11,781, 691 units, and 8%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the local community, or ignore the business objective.
Common mistake
Promotion common mistake 1
Giving a vague answer instead of directly addressing: Explain benefits and drawbacks of promotional methods..
Answer by clearly explaining how to explain benefits and drawbacks of promotional methods..
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