Question detail
CycleNest serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?11,090, sales of 405 units, and a 43% change in costs or demand. Which option best applies Explain benefits and drawbacks of promotional methods?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use PR, promotion to judge capacity utilisation, owners impact, and the business objective in Promotion.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on owners.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use PR, promotion to judge capacity utilisation, owners impact, and the business objective in Promotion.
Explanation
Choose this response because Use PR, promotion to judge capacity utilisation, owners impact, and the business objective in Promotion. The case evidence gives ?12,590, 405 units, and 43%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the owners, or ignore the business objective.
Common mistake
Promotion common mistake 1
Giving a vague answer instead of directly addressing: Explain benefits and drawbacks of promotional methods..
Answer by clearly explaining how to explain benefits and drawbacks of promotional methods..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.