Question detail
RiverRun Catering serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?10,185, sales of 200 units, and a 26% change in costs or demand. Which option best applies Explain benefits and drawbacks of promotional methods?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use PR, promotion to judge gross profit margin, local community impact, and the business objective in Promotion.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat efficiency and productivity as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use PR, promotion to judge gross profit margin, local community impact, and the business objective in Promotion.
Explanation
This is the best-supported choice because Use PR, promotion to judge gross profit margin, local community impact, and the business objective in Promotion. The case evidence gives ?11,685, 200 units, and 26%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse efficiency and productivity, miss the local community, or ignore the business objective.
Common mistake
Promotion common mistake 1
Giving a vague answer instead of directly addressing: Explain benefits and drawbacks of promotional methods..
Answer by clearly explaining how to explain benefits and drawbacks of promotional methods..
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