Question detail
QuickFix Repairs serves small retailers while taking a loan; the case evidence includes capacity utilisation of ?5,149, sales of 664 units, and a 22% change in costs or demand. Which option best applies Explain benefits and risks of developing new products?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product to judge break-even output, suppliers impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat break-even and profit as identical and ignore the effect on suppliers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product to judge break-even output, suppliers impact, and the business objective in Product.
Explanation
This answer fits the scenario because Use product to judge break-even output, suppliers impact, and the business objective in Product. The case evidence gives ?6,649, 664 units, and 22%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the suppliers, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain benefits and risks of developing new products..
Answer by clearly explaining how to explain benefits and risks of developing new products..
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