Question detail
FreshFork serves online shoppers while training staff; the case evidence includes customer retention of ?6,355, sales of 720 units, and a 26% change in costs or demand. Which option best applies Explain benefits and risks of developing new products?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product to judge gross profit margin, employees impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on employees.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product to judge gross profit margin, employees impact, and the business objective in Product.
Explanation
This answer fits the scenario because Use product to judge gross profit margin, employees impact, and the business objective in Product. The case evidence gives ?7,855, 720 units, and 26%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the employees, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain benefits and risks of developing new products..
Answer by clearly explaining how to explain benefits and risks of developing new products..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.