Question detail
EcoWash serves tourists while improving quality control; the case evidence includes average order value of ?7,628, sales of 158 units, and a 29% change in costs or demand. Which option best applies Explain benefits and risks of developing new products?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product to judge labour productivity, customers impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product to judge labour productivity, customers impact, and the business objective in Product.
Explanation
The option is correct because Use product to judge labour productivity, customers impact, and the business objective in Product. The case evidence gives ?9,128, 158 units, and 29%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the customers, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain benefits and risks of developing new products..
Answer by clearly explaining how to explain benefits and risks of developing new products..
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