Question detail
RiverRun Catering serves tourists while improving quality control; the case evidence includes average order value of ?7,034, sales of 599 units, and a 13% change in costs or demand. Which option best applies Explain channels of distribution used by businesses, including retailers, wholesalers and telesales?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use retailers, distribution, telesales, wholesalers to judge unit contribution, owners impact, and the business objective in Place and digital channels.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat internal and external finance as identical and ignore the effect on owners.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use retailers, distribution, telesales, wholesalers to judge unit contribution, owners impact, and the business objective in Place and digital channels.
Explanation
The option is correct because Use retailers, distribution, telesales, wholesalers to judge unit contribution, owners impact, and the business objective in Place and digital channels. The case evidence gives ?8,534, 599 units, and 13%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse internal and external finance, miss the owners, or ignore the business objective.
Common mistake
Place and digital channels common mistake 1
Giving a vague answer instead of directly addressing: Explain channels of distribution used by businesses, including retailers, wholesalers and telesales..
Answer by clearly explaining how to explain channels of distribution used by businesses, including retailers, wholesalers and telesales..
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