Question detail

CloudCart serves local families while changing supplier; the case evidence includes gross profit margin of ?3,257, sales of 522 units, and a 36% change in costs or demand. Which option best applies Explain channels of distribution used by businesses, including retailers, wholesalers and telesales?

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At a glance

MCQ

Type

practice

Style

Topic

The elements of the marketing mix: price, product, promotion and place

Question

A. Use retailers, distribution, telesales, wholesalers to judge customer retention, local community impact, and the business objective in Place and digital channels.
B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
C. Treat internal and external finance as identical and ignore the effect on local community.
D. Choose the largest sales figure without checking costs, finance, or context.

Answer

The correct option is: Use retailers, distribution, telesales, wholesalers to judge customer retention, local community impact, and the business objective in Place and digital channels.

Explanation

The answer is commercially strongest because Use retailers, distribution, telesales, wholesalers to judge customer retention, local community impact, and the business objective in Place and digital channels. The case evidence gives ?4,757, 522 units, and 36%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse internal and external finance, miss the local community, or ignore the business objective.

Common mistake

Place and digital channels common mistake 1

Giving a vague answer instead of directly addressing: Explain channels of distribution used by businesses, including retailers, wholesalers and telesales..

Answer by clearly explaining how to explain channels of distribution used by businesses, including retailers, wholesalers and telesales..

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CloudCart serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?10,458, sales of 208 units, and a 19% change in costs or demand. Which option best applies Explain channels of distribution used by businesses, including retailers, wholesalers and telesales?