Question detail
CloudCart serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?7,744, sales of 974 units, and a 9% change in costs or demand. Which option best applies Explain channels of distribution used by businesses, including retailers, wholesalers and telesales?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use retailers, distribution, telesales, wholesalers to judge unit contribution, managers impact, and the business objective in Place and digital channels.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat fixed and variable costs as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use retailers, distribution, telesales, wholesalers to judge unit contribution, managers impact, and the business objective in Place and digital channels.
Explanation
This option works because Use retailers, distribution, telesales, wholesalers to judge unit contribution, managers impact, and the business objective in Place and digital channels. The case evidence gives ?9,244, 974 units, and 9%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse fixed and variable costs, miss the managers, or ignore the business objective.
Common mistake
Place and digital channels common mistake 1
Giving a vague answer instead of directly addressing: Explain channels of distribution used by businesses, including retailers, wholesalers and telesales..
Answer by clearly explaining how to explain channels of distribution used by businesses, including retailers, wholesalers and telesales..
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