Question detail
PixelPrint serves small retailers while taking a loan; the case evidence includes capacity utilisation of ?8,149, sales of 979 units, and a 24% change in costs or demand. Which option best applies Explain the importance of product design, image and target-market needs?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use design, product to judge break-even output, suppliers impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat margin and markup as identical and ignore the effect on suppliers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use design, product to judge break-even output, suppliers impact, and the business objective in Product.
Explanation
The answer is commercially strongest because Use design, product to judge break-even output, suppliers impact, and the business objective in Product. The case evidence gives ?9,649, 979 units, and 24%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the suppliers, or ignore the business objective.
Common mistake
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Answer by clearly explaining how to explain the importance of product design, image and target-market needs..
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