Question detail
Harbour Hire serves premium buyers while launching a product; the case evidence includes labour productivity of ?5,682, sales of 197 units, and a 41% change in costs or demand. Which option best applies Explain the product life cycle and how demand may change over time?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product, product life cycle to judge supplier lead time, owners impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat fixed and variable costs as identical and ignore the effect on owners.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product, product life cycle to judge supplier lead time, owners impact, and the business objective in Product.
Explanation
This option works because Use product, product life cycle to judge supplier lead time, owners impact, and the business objective in Product. The case evidence gives ?7,182, 197 units, and 41%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse fixed and variable costs, miss the owners, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain the product life cycle and how demand may change over time..
Answer by clearly explaining how to explain the product life cycle and how demand may change over time..
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