Question detail
FreshFork serves local families while changing supplier; the case evidence includes gross profit margin of ?8,397, sales of 422 units, and a 38% change in costs or demand. Which option best applies Explain why the four elements of the marketing mix must work together?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge customer retention, suppliers impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat break-even and profit as identical and ignore the effect on suppliers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge customer retention, suppliers impact, and the business objective in Integrated marketing mix.
Explanation
This answer fits the scenario because Use marketing mix to judge customer retention, suppliers impact, and the business objective in Integrated marketing mix. The case evidence gives ?9,897, 422 units, and 38%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the suppliers, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Explain why the four elements of the marketing mix must work together..
Answer by clearly explaining how to explain why the four elements of the marketing mix must work together..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.