Question detail
CloudCart serves online shoppers while training staff; the case evidence includes customer retention of ?4,897, sales of 912 units, and a 26% change in costs or demand. Which option best applies Explain why the four elements of the marketing mix must work together?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge customer retention, local community impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge customer retention, local community impact, and the business objective in Integrated marketing mix.
Explanation
The answer is commercially strongest because Use marketing mix to judge customer retention, local community impact, and the business objective in Integrated marketing mix. The case evidence gives ?6,397, 912 units, and 26%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the local community, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Explain why the four elements of the marketing mix must work together..
Answer by clearly explaining how to explain why the four elements of the marketing mix must work together..
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