FreshFork serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?8,088, sales of 918 units, and a 27% change in costs or demand. Recommend how the business should respond to Identify benefits and drawbacks of using e-commerce and m-commerce.

Structure the judgement carefully. Apply e-commerce, m-commerce to FreshFork serves price-sensitive customers while using retained profit, then explain how the decision changes labour productivity, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for managers, uses figures such as ?11,488 or 27%, and reaches a supported judgement based on the business objective.

Start with the business context. This explanation is anchored to Place and digital channels and The elements of the marketing mix: price, product, promotion and place because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates internal and external finance, which helps the final judgement stay precise.