Question detail
Harbour Hire serves commuters while opening a second outlet; the case evidence includes net profit margin of ?9,800, sales of 190 units, and a 15% change in costs or demand. Which option best applies Identify benefits and drawbacks of using e-commerce and m-commerce?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use e-commerce, m-commerce to judge capacity utilisation, managers impact, and the business objective in Place and digital channels.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat break-even and profit as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use e-commerce, m-commerce to judge capacity utilisation, managers impact, and the business objective in Place and digital channels.
Explanation
Choose this response because Use e-commerce, m-commerce to judge capacity utilisation, managers impact, and the business objective in Place and digital channels. The case evidence gives ?11,300, 190 units, and 15%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the managers, or ignore the business objective.
Common mistake
Place and digital channels common mistake 1
Giving a vague answer instead of directly addressing: Identify benefits and drawbacks of using e-commerce and m-commerce..
Answer by clearly explaining how to identify benefits and drawbacks of using e-commerce and m-commerce..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.