Question detail
SolarSprout serves online shoppers while training staff; the case evidence includes customer retention of ?3,420, sales of 865 units, and a 41% change in costs or demand. Which option best applies Identify benefits and drawbacks of using e-commerce and m-commerce?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use e-commerce, m-commerce to judge capacity utilisation, customers impact, and the business objective in Place and digital channels.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat margin and markup as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use e-commerce, m-commerce to judge capacity utilisation, customers impact, and the business objective in Place and digital channels.
Explanation
The option is correct because Use e-commerce, m-commerce to judge capacity utilisation, customers impact, and the business objective in Place and digital channels. The case evidence gives ?4,920, 865 units, and 41%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the customers, or ignore the business objective.
Common mistake
Place and digital channels common mistake 1
Giving a vague answer instead of directly addressing: Identify benefits and drawbacks of using e-commerce and m-commerce..
Answer by clearly explaining how to identify benefits and drawbacks of using e-commerce and m-commerce..
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