Question detail
Harbour Hire serves commuters while opening a second outlet; the case evidence includes net profit margin of ?3,728, sales of 438 units, and a 15% change in costs or demand. Which option best applies Recommend appropriate marketing activities for a given business?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing activities to judge labour productivity, managers impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat gross and net profit as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing activities to judge labour productivity, managers impact, and the business objective in Integrated marketing mix.
Explanation
This option works because Use marketing activities to judge labour productivity, managers impact, and the business objective in Integrated marketing mix. The case evidence gives ?5,228, 438 units, and 15%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse gross and net profit, miss the managers, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Recommend appropriate marketing activities for a given business..
Answer by clearly explaining how to recommend appropriate marketing activities for a given business..
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