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Which pricing strategy is most likely to be used when a company launches a new, innovative product at a high price to target early adopters?

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MCQ

Type

practice

Style

Topic

The elements of the marketing mix: price, product, promotion and place

Exam-style question

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Which pricing strategy is most likely to be used when a company launches a new, innovative product at a high price to target early adopters?.

  1. A.Price skimming
  2. B.Price penetration
  3. C.Competitive pricing
  4. D.Loss leader

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