Adapt tone, register and vocabulary to suit the intended reader.

This viewpoint writing objective focuses on adapting tone, register and vocabulary to suit the intended reader. Students should first identify who the reader is, what the task is asking them to do, and how formal or personal the response should sound. Tone shapes the attitude, register controls formality, and vocabulary creates precision and impact. The key skill is matching language choices to audience, purpose and form rather than using the same persuasive voice for every task. In the exam, a speech, letter, article or leaflet should each feel deliberately shaped for its reader. A strong response sounds convincing because every word choice supports the intended relationship with the audience.