Learning objective

Explore the concepts of niche and mass marketing, including the advantages and disadvantages associated with each marketing strategy.

Read the explanation, check the common trap, then practise with flashcards and questions.

Practise this topic Read the exam answer Topic hub

Exam focus

Read the explanation.
Check key terms.
Practise with linked questions.

Cambridge IGCSE Business StudiesSubject content

Study support

Understand this objective

Quick explanation

Explore the concepts of niche and mass marketing, including the advantages and disadvantages associated with each marketing strategy

This point belongs to Marketing, competition and the customer, especially Marketing, competition and the customer outcomes.
You need to be able to explore the concepts of niche and mass marketing, including the advantages and disadvantages associated with each marketing strategy.
The key ideas to know are Outline and Explain.
Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.

Key concepts

OutlineExplain

Why it matters

This objective helps connect Marketing, competition and the customer outcomes to exam-style questions, flashcards, and revision notes for Marketing, competition and the customer.

Revision tools