Learning objective

Understand the process and rationale behind market segmentation, including methods of segmenting markets by factors such as age, socio-economic status, location, and gender, as well as the potential benefits for businesses and the ability to recommend suitable segmentation strategies in specific scenarios.

Read the explanation, check the common trap, then practise with flashcards and questions.

Practise this topic Read the exam answer Topic hub

Exam focus

Read the explanation.
Check key terms.
Practise with linked questions.

Cambridge IGCSE Business StudiesSubject content

Study support

Understand this objective

Quick explanation

Understand the process and rationale behind market segmentation, including methods of segmenting markets by factors such as age, socio-economic status, location, and gender, as well as the potential benefits for businesses and the ability to recommend suitable segmentation strategies in specific scenarios

This point belongs to Marketing, competition and the customer, especially Marketing, competition and the customer outcomes.
You need to be able to understand the process and rationale behind market segmentation, including methods of segmenting markets by factors such as age, socio-economic status, location, and gender, as well as the potential benefits for businesses and the ability to recommend suitable segmentation strategies in specific scenarios.
The key ideas to know are Justify, Explain, and Identify.
Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.

Key concepts

JustifyExplainIdentify

Why it matters

This objective helps connect Marketing, competition and the customer outcomes to exam-style questions, flashcards, and revision notes for Marketing, competition and the customer.

Revision tools